Our Story

Our story, from the owner Jmiller. I created a brand having that unflagging energy to keep going that changed my outlook on life in a lot of amazing ways. All started years ago when I was 11.

Our goal was to create a brand to represent the value of wisdom and strength, showing that anything is possible with the power of the mind. Being unflagging means you are set to carry through one or multiple things with the power of strength using that wisdom. When you go through trial and tribulations or hardships, staying unflagging is to bounce back and become the greatest version of yourself. This brand is for the people who want to elevate their style to wear something meaningful and fly of course! Shop with us today!!